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Branch Out Mobile App

Market and user research — Prototyping — Gamification

Introduction—

This case study was completed in the course “Principles of Interaction & Usability” at the University of Florida. The team pulled from personal experiences and observations to discover a problem worth challenging. Incoming college students moving to the city of Gainesville stay within their college and don’t explore their surroundings. The goal, then, is to help incoming Gainesville college students explore their community easily and find places catered to them.

Role

Project manager, ensuring deadlines and expectations are met while delegating each step in the process

 

Team

4 designers

Timeline

January 2020 - April 2020