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Branch Out Mobile App
Market and user research — Prototyping — Gamification
Introduction—
This case study was completed in the course “Principles of Interaction & Usability” at the University of Florida. The team pulled from personal experiences and observations to discover a problem worth challenging. Incoming college students moving to the city of Gainesville stay within their college and don’t explore their surroundings. The goal, then, is to help incoming Gainesville college students explore their community easily and find places catered to them.
Role
Project manager, ensuring deadlines and expectations are met while delegating each step in the process
Team
4 designers
Timeline
January 2020 - April 2020